Chapter 1 Leadership communication development

What is LCS?
LCS means leadership communication strategy.
That is Where do you want to go?
How can you get there?
4 steps
1.Establish a clear purpose
2.Determin communication strategy
3.Analyze audiences
4.Organizing written and oral communication efectively


Step 1.Establish a clear purpose
a. Clarify your purpose:clear , concise.
b. Generate ideas:brainstorming,idea mapping,5w,decision tree.
idea mapping is often used as bellowing chart:


Step 2.determine your strategy
use “how to” to ask yourself about
1.Context
2.Purpose
3.Message
4.Medium
5.Spokesperson
6.Timing
7.Audiences
8.feedback


Step 3.analyze your audiences
Audiences are divided into groups
Like technicals, executives…
Use :what will they feel ?what will appeal to them?what do they need to know…
1.

Step 4.organizing written and oral communication effectively
#Your documents or presentation should
Be logical:
1.Deduction
2.Induction
3.Chronological
4.Cause/effect
5.Comparison/contrast
6.Problem/solution
7.Spatial
#Use pyramid principle “why my argument is reasonable” to structure and support my strategy.

by Jemmy Hua
May 26. 2007